Free download · 26 pages
26 automated guest and owner messages, mapped end to end — every trigger, every branch, and the reason each one exists.
Pulled from a live 32-property portfolio across California, Arizona and North Carolina. Every private detail stripped. Use it, edit it, rebrand it.
Why this exists
What moves your review score, your direct-booking share and your owner retention is the architecture — how many messages fire, exactly when, which ones branch on a condition, and which are deliberately different per channel.
So every message comes with four things: the trigger, the channel it sends on, why it exists, and what goes wrong without it. Read the why before you copy the what.
What's inside
Fires within minutes. Sets three expectations before they can become disputes — check-in time, early check-in, and packages.
Three escalating reminders that only send if the guest hasn't completed the portal, plus two upsells that exist purely to make money.
The review-protection message. Invites complaints while you can still fix them, and teaches the star scale before they rate you.
Checkout instructions, the five departure tasks that save a same-day turnover, and the review ask at peak goodwill.
The cheapest direct bookings you'll ever get — at checkout, and again at 60 days.
Messages that exist only for owners. Almost nobody under 60 doors runs this, and it's the least expensive retention work available.
Fit
Who wrote it
We own Rather Be Properties, a five-star vacation rental management company running 32 properties across California, Arizona and North Carolina. First property live November 2021.
Elissa spent a decade in five-star hospitality in Australia and Dubai and writes the systems. Al came from twelve years in real estate and finance and handles owners. These 26 messages are the ones running on our own portfolio right now — not a theory about what messages should say.
As heard on the Boostly Podcast, Direct Booking Simplified and Angel Host. Featured in SD Voyager.
The post-check-in message is the highest-return single automation in the document, and you can have it live today. The other 25 can wait.
Get the free system26 pages · no card required · unsubscribe in one click