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26 automated guest and owner messages, mapped end to end — every trigger, every branch, and the reason each one exists.
Pulled from a live 32-property portfolio across California, Arizona and North Carolina. Every private detail stripped. Use it, edit it, rebrand it.
Why this exists
What moves your review score, your direct-booking share and your owner retention is the architecture — how many messages fire, exactly when, which ones branch on a condition, and which are deliberately different per channel.
So every message in this system comes with four things: the trigger, the channel it sends on, why it exists, and what goes wrong without it. Read the why before you copy the what.
What's inside
Fires within minutes. Sets three expectations before they can become disputes — check-in time, early check-in, and packages.
Three escalating reminders that only send if the guest hasn't completed the portal, plus two upsells that exist purely to make money.
The review-protection message. Invites complaints while you can still fix them, and teaches the star scale before they rate you.
Checkout instructions, the five departure tasks that save a same-day turnover, and the review ask at peak goodwill.
The cheapest direct bookings you'll ever get — at checkout, and again at 60 days.
Messages that exist only for owners. Almost nobody under 60 doors runs this, and it's the least expensive retention work available.
Fit
Who's behind it
Doors & Data is run by Al and Elissa Sedighravesh. We own and operate Rather Be Properties, a five-star vacation rental management company running 32 properties across California, Arizona and North Carolina.
Elissa spent a decade in five-star hospitality at premier resorts in Australia and Dubai. Al came from twelve years in residential real estate and finance. We launched our first property in November 2021 and have been figuring this out in public ever since — including on the Boostly Podcast, Direct Booking Simplified, and Angel Host.
Everything published here comes out of a portfolio we actually run. When something didn't work, we say so — and there's a fair bit of that. We'll build paid tools in time. The reasoning stays free either way.
On the record
Recorded for the Boostly Podcast in October 2022, back when we ran four properties instead of thirty-two. We've left the mistakes in, because the mistakes are the useful part.
The post-check-in message is the highest-return single automation in the document, and you can have it live today. The other 25 can wait.
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